Instructor: Metin Türkay
Office: ENG-205
Phone: 1586
E-Mail: mturkay@ku.edu.tr
Classes: Tu&Th 08:30-09:45, SOS-Z27
Office Hours: Mo&We 10:00-11:30; Tu&Th 13:00-14:30
Brief Description
Application and development of mathematical modeling tools for the analysis of strategic, tactical, and operational supply-chain problems. Mathematical programming formulations for integrated planning of capacity and demand in a supply chain. Planning and managing inventories in multi-level systems, centralized versus decentralized control of supply chain inventories. Models and algorithms for transportation and logistics systems design and analysis. Supply chain coordination issues and achieving coordination through contracts. The role of information technology and enterprise resource planning (ERP) and Advanced Planning and Optimization software.
Main Textbook
Chopra, S., P. Miendl, “Supply Chain Management: Strategy, Planning and Operations”, 7th Ed., 2019, Pearson, New Jersey.
Course Objectives
The course is designed to expose the students to the principles of supply chain management. The following topics will be covered in detail:
– Application and development of mathematical modeling tools for the analysis of strategic, tactical, and operational supply-chain problems.
– Mathematical programming formulations for integrated planning of capacity and demand in a supply chain.
– Planning and managing inventories in multi-level systems, centralized versus decentralized control of supply chain inventories.
– Models and algorithms for transportation and logistics systems design and analysis.
– Supply chain coordination issues and achieving coordination through contracts.
– The role of information technology and enterprise resource planning (ERP) and Advanced Planning and Optimization software.
Learning Outcomes
The students are expected to acquire the following skills in this course:
– Develop a fundamental understanding of supply chain management,
– Understand basic principles and strategies for inventory management,
– Distinguish among different strategies and models for supply chain integration,
– Establish models for logistics network planning,
– Compare the benefits of centralized and decentralized distribution strategies,
– Evaluate the value of information for performance assessment of supply chains,
– Examine the details of strategic alliances for purchasing, production and distribution,
– Demonstrate hands-on problem solving skills using a variety of computer software.
Teaching Methods
The course incorporates 3 distinct activities to facilitate teaching:
- Lectures: Includes interactive discussion of material to be covered in the course.
- Individual Assignments: Students are assigned with homework or term projects that they have to complete on their own.
- Teamwork: Half of the assignments and case analysis are carried out with groups of 3 students.
Workload Breakdown
The students are expected to spend the following number of hours in this course:
| Type | Description | Student Hours per Semester |
| Lecture | Lectures | 35 |
| Tutorial | Problem Sessions | 20 |
| Group Work | Case Analysis | 30 |
| Seminar | Seminars | 20 |
| Assignment | Assignments | 30 |
| Project | Term Projects | 30 |
| Total | 165 |
Homework and Computer Exercises
Homework is assigned to expose students to more complex problems and facilitate understanding of the material covered in lectures, and to evaluate their abilities and knowledge. Students should be prepared to spend considerable time for completing homework. Students are expected to submit their homework before the due date and time. In addition, there are computer exercises for modeling and solution of different supply chain problems. The aim of the computer exercises is to help students gain some hands-on experience with state-of-the-art software. The computer exercises must be submitted by the announced deadline.
Failing to submit homework and computer exercises on time will result in 25% grade reduction for each late day.
Exams
Exams for this course are targeted at evaluating the performance of students. So no form of information exchange during the exams will be permitted. There will always be a reasonable time limit at the exams. There is a Midterm exam during the semester and a Final exam at the end of the semester.
Term Projects and Project Presentations
Research topics that highlight the current problems in Supply Chain Management and Logistics will be announced in the beginning of the semester. The students are asked to make groups of two and choose one of the research topics announced and put together a model for the solution of the problem and prepare a report of not more than 10 typed double-spaced pages (plus exhibits) that summarizes their project. Students will also make a 20-minute presentation of their term projects in class.
Assessment Methods
| Type | Description | Final Grade % |
| Midterm Test | Mid Term Exam (Date: TBA, Take Home) Sample Exams: INDR 483: Questions, Case Description INDR 583: Questions, Case Description | 30 |
| Homework | Homework Assignments and Case Discussions | 20 |
| Participation | Participation | 10 |
| Project | Term Projects | 40 |
| Total | 100 |
Course Outline
| Week | Subject | Textbook | Cases |
| 1 | Understanding the Supply Chain | Chapter 1 | Case: Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell |
| 2 | Supply Chain Performance Supply Chain Drivers and Metrics | Chapter 2 Chapter 3 | Case: Seven Eleven Japan |
| 3 | Designing Distribution Networks | Chapter 4 | — |
| 4&5 | Network Design in the Supply Chain | Chapter 5 | Case: Regional Expansion for Kazafekra |
| 6 | Designing Global Supply Chain Networks | Chapter 6 | |
| 7&8 | Demand Forecasting in a Supply Chain | Chapter 7 | Case: Sport Obermeyer |
| 9 | Aggregate Planning | Chapter 8 | Case: Specialty Packaging Co. (B) |
| 10&11 | Planning Supply and Demand | Chapter 9 | Case: Barilla SpA (A) |
| 12 | Cycle Inventory Safety Stock | Chapter 10 Chapter 11 | Case: Rationalization and Consolidation: Inventory Issues at Fruitfresh |
| 13 | Product Availability Transportation | Chapter 12 Chapter 13 | Case: Amazon.com’s European Distribution Strategy |
| 14 | Sustainable Supply Chains | ||
| 15 | Term Project Presentations | — | — |
Note: Topics to be covered and grade percentages may be modified by the course instructor.
Koç University Official Statement on Academic Honesty
Attendance Policy
All students are required to attend classes and discussion sessions such as tutorials, labs and problem sessions. The course instructor will take attendance.
The students who fail to attend 1/3 of classes and discussion sessions may get an automatic F.
| Date Due | Assignment |
| September 26, 2019 | Case Analysis: Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell 5 page report containing the following (in groups): – brief summary and introduction of the case (~1-1.5 pages) – answer the following questions and analyze your results (~4 pages) : . What is virtual integration? . What are the main challenges for establishing virtual integration? . What is the importance of customer segmentation for virtual integration? . Is it possible to apply this strategy in other sectors? Discuss two examples other than computer industry: one with a straightforward implementation and another with significant challenges. |
| October 10, 2019 | Answer the following questions in the Textbook (6th ed) (individual): p.48: Q4, Q9, p.72: Q2, Q7 |
| October 22, 2019 | Case Analysis: Seven-Eleven Japan ~10 page report answering the following questions (in groups): Q1. A convenience store chain attempts to be responsive and provide customers with what they need, when they need it. where they need it. What are some different ways that a convenience store supply chain can be responsive? What are some risks in each case? Q2. Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? Q3. What has Seven-Eleven done in its choice of facility location, inventory management, transportation, and information infrastructure to develop capabilities that support its supply chain strategy in Japan? Q4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center. What benefit does Seven-Eleven drive from this policy? When is direct store delivery more appropriate? Q5. What do you think about the 7dream concept for Seven-Eleven Japan? From a supply chain perspective, is it likely to be more successful in Japan or in the United States? Why? Q6. Seven-Eleven is attempting to duplicate the supply chain structure that has succeeded in Japan and the United States with the introduction of CDCs. What are the pros and cons of this approach? Keep in mind that stores are also replenished by wholesalers and DSD by manufacturers. Q7. The United States has food service distributors that also replenish convenience stores. What are the pros and cons to having a distributor replenish convenience stores versus a company like Seven-Eleven managing its own distribution function? |
| November 5, 2019 | Answer the following questions in the Textbook (6th ed) (individual): p.114: Q1, Q9, p.146: Q1, Q2 |
| November 26, 2019 | Case Analysis: Regional Expansion of Kazafekra ~4 page report answering the following questions (in groups): Q1. What is the cost that Kazafekra will incur if they only kept the showroom in Katameya? Q2. What supply chain network configuration do you recommend for Kazafekra over the coming four years? Support you answer with mathematical models and analysis of the optimal solutions. |
| December 3, 2019 | Answer the following questions in the Textbook (6th ed) (individual): p.182: Q3, p.183: Q6, p.218: Q8 |
| December 10, 2019 | Answer the following questions in the Textbook (6th ed) (individual): p.239: Ex.1, p. 240: Ex.5, p.255: Ex.2 |
| December 20, 2019 | Answer the following questions in the Textbook (6th ed) (individual): p.318: Ex.4, p. 319: Ex.8, p.362: Ex.13 |
Case Study Discussions (max 3 students per group)
| Date | Case | Group | Presentation/Report |
| September 26, 2019 | Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell | Everyone (in groups) | |
| October 22, 2019 | Seven Eleven Japan | Everyone (in groups) | |
| November 26, 2019 | Regional Expansion for Kazafekra | Everyone (in groups) | |
| December 26, 2019 | Focus on Diamond Retailing | Soheil Derakhshan Nejad Sadra Shoarinejad | |
| December 26, 2019 | Sport Obermeyer | G1: Wolfe Padawer, Youssouf Biaz G2: Esma Bozgeyik, Ege Somer | |
| December 26, 2019 | Specialty Packaging Co. (B) | Mert Kaan Ozkan, Anil Ege Koc, Serra Cetinel | |
| December 26, 2019 | Barilla SpA (A) | G1: Marco Liesen G2: Tuğçe Uzer, Ayça Türkol, Cavit Atçeken | |
| December 26, 2019 | Rationalization and Consolidation: Inventory Issues at Fruitfresh | Busra Goknar, Yakup Arslan | |
| December 26, 2019 | Amazon.com’s European Distribution Strategy | Amine Pinar Katircioglu Priyesh Gupta |
Papers (1 PhD or 2 MS/BS students per paper)
| Date | Paper | Student | Presentation/Report |
| Sarkis, Joseph. “A boundaries and flows perspective of green supply chain management.” Supply Chain Management: An International Journal 17.2 (2012): 202-216. | |||
| Cachon, Gérard P., and Marshall Fisher. “Supply chain inventory management and the value of shared information.” Management Science 46.8 (2000): 1032-1048. | |||
| Melkote, Sanjay, and Mark S. Daskin. “An integrated model of facility location and transportation network design.” Transportation Research Part A: Policy and Practice 35.6 (2001): 515-538. | |||
| Priem, Richard L., and Morgan Swink. “A demand‐side perspective on supply chain management.” Journal of Supply Chain Management 48.2 (2012): 7-13. | |||
| Lusch, Robert F. “Reframing supply chain management: a service‐dominant logic perspective.” Journal of Supply Chain Management 47.1 (2011): 14-18. | |||
| Mansouri, S. Afshin, David Gallear, and Mohammad H. Askariazad. “Decision support for build-to-order supply chain management through multiobjective optimization.” International Journal of Production Economics 135.1 (2012): 24-36. | |||
| Carr and Lovejoy, The Inverse Newsvendor Problem: Choosing an Optimal Demand Portfolio for Capacitated Resources” Management Science 46.7 (2000): 912-927. | |||
| Rasoul H., Alireza H., Mohammad S., Queueing Inventory System in a Two-level Supply Chain with One-for-One Ordering Policy, J. Ind. & Sys. Eng., 5(1), 52-62 (2011). |
| Date | Announcement |
| TBA | INDR 483: Mid Term Exam (sample{483}) |
| TBA | INDR 583: Mid Term Exam (sample{583}) |